Former Coinbase Germany CEO Joins LUKSO as COO to Drive Web3 Adoption.

In a strategic move poised to reshape the Web3 landscape, Jan-Oliver Sell, former CEO and Managing Director of Coinbase Germany, has joined Universal Everything—the tech firm behind the LUKSO blockchain—as Chief Operating Officer. Sell is renowned for his pivotal role in securing Germany’s first crypto custody license for Coinbase from BaFin in 2021, a landmark achievement in European crypto regulation. His transition to LUKSO signals a significant push to scale the platform’s operations and broaden its appeal beyond traditional crypto circles.

LUKSO, a next-generation Layer 1 blockchain, is carving out a niche in digital identity, creator economies, and social applications. With over 140,000 community validators and 30,000 Universal Profiles already established, the platform is gaining traction. Its innovative features, such as smart contract-based Universal Profiles and LUKSO Standard Proposals (LSPs), extend Ethereum’s capabilities, enabling programmable profiles, metadata-rich NFTs, and upgradable tokens. Founded by Ethereum veteran Fabian Vogelsteller, the author of the ERC-20 token standard, LUKSO is positioning itself as a leader in mainstream Web3 adoption.

Sell’s appointment is expected to accelerate LUKSO’s integration into creative industries, aiming to make blockchain technology more accessible to non-crypto natives. With a mobile app launch and a zero-knowledge bridge to Ethereum on the horizon, LUKSO is entering a new phase focused on real-world adoption. By blending Web3 with culture, fashion, and social tech, LUKSO is building the foundation for a decentralised future where users have true ownership of their digital identities and assets.